Marketing Measurement Lead Analyst
The Marketing Measurement Lead is a key part of the Data-Driven Experience (DDX) team, responsible for delivering meaningful insight into and measurement of customer behavior and marketing impact. The Marketing Measurement Lead partners closely with other DDX team members, cross-functional partners, and outside agencies to help devise, develop, guide, and implement measurement and analytical strategies to evaluate and increase the effectiveness of omni-channel marketing experiences. This role will accelerate marketing test design implementation, conduct customer behavior analyses to understand what is/isn’t working and why, and answer the business questions of our internal partners. They will uncover opportunities to optimize and better personalize our interactions across the customer journey to help drive business and customer value for Sherwin-Williams
The Data-Driven Experience (DDX) team is part of the Sherwin-Williams’ PSG (Paint Stores Group) division, focused on generating a comprehensive view of our customers through data, activation of data for marketing purposes, and measurement/analysis of marketing performance and customer behavior. In alignment with the larger DDX strategy and vision, the Marketing Measurement lead will support advancing the omni-channel experience for customers of Sherwin-Williams paint stores.
This position is responsible for interpreting and gathering requirements, ongoing definition of KPIs and standardized measurement, ad-hoc reporting, and is a subject-matter expert in design and implementation of test and learning plans.
As a Lead, this role will be responsible for defining and leading others in tasks. Although initially an individual contributor, the Lead with be responsible for an area of expertise (marketing measurement) and have matrixed leadership responsibility, with the opportunity for direct management of others in future.
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